It is absolutely right that we collectively recognise weight gain is not caused by people choosing to eat too much unhealthy food, by a lack of willpower, or a disregard for one’s health.  People do not gain weight simply because of ‘personal choice’. Obesity is a complex condition, however we must not turn away entirely from acknowledging the role of personal choice in weight management. Here we look at the issue

Many people silently mourn the ability to eat freely, especially if they’ve had bariatric surgery, started weight loss medication like GLP-1s, or committed to a restrictive diet. Losing the ability (or desire) to eat large portions or certain “comfort” foods can feel like losing a friend. And that’s because, for many of us, food was a friend. It was comfort. It was support. It was a break from stress, a way to self-soothe, or a means of connection. So when that relationship changes, it can feel like grief.

Eatiful is backed by science. In this article, we take a look at how we draw on Mindfulness, Acceptance and Commitment Therapy (ACT), Self-Compassion and Self-Love, Cognitive Behavioural Therapy (CBT), Habit Loop Theory, COM-B Model, Self-Determination Theory, Behavioural Economics, Transtheoretical Model (Stages of Change), Implementation Intentions (If–Then Planning), & Nudge Theory.

Earn revenue by referring customers to the Eatiful app. If you have a complementary business or are a health or wellness-focused creator, consider partnering with us to bring Eatiful to your audience. Learn more about partnering with Eatiful: the mindful eating app that helps people lose weight sustainably.

Don’t keep Eatiful to yourself!

Struggling with the rising cost of Mounjaro (tirzepatide)? With UK prices now exceeding £330/month, many are wondering how to come off medication without regaining weight. At Eatiful, we offer a sustainable, psychology-based alternative to help you lose or maintain weight—without medication, diets, or restriction. Discover how to transition mindfully and confidently.

We love hearing about parts of the Eatiful method that really resonate with people and how Eatiful is helping people lose weight and maintain their weight loss - without a diet or medication. It’s always interesting to hear about people’s amazing success stories as they embark on a weight loss journey.

Every single message we get teaches us something.

Read what our users have to say.

At Eatiful, we believe in eating mindfully - but not eating ‘perfectly’. And the warm, relaxed, food-filled months of summer offer the ideal conditions to start. You don’t need a “perfect plan.” You need a way of eating that works in real life - and that means learning to:

• Eat when you’re hungry, not just because food is there

• Pause mid-meal to check in with your body

• Stop eating when you’re full, even if there’s food left

Even some people on Eatiful have told us that as they learn to eat a smaller volume of food, they are concerned they're not getting all the right nutrients. Nutrients are vital for us all, especially anyone wanting to feel healthy and vibrant, or heal their bodies in anyway. Plus nutrients make us feel great mentally. We need them!

Search #SkinnyTok and get a blueprint for developing an eating disorder. In most SkinnyTok content, users share tips for extreme restriction, celebrate dangerous weight loss practices, and use verbal abuse as a motivational tool. Twisted logic suggests that if you shame, hate and berate yourself enough, you'll find the motivation to lose weight to the point of being “skinny”. We delve deeper so you don’t need to.

Conferences and events bring people together, encouraging learning and stimulating debate. As a seasoned event-attendee, I’ve learned how important food is for these activities; how important good food is, for… thought.

Event organizers beware - giving delegates something good to eat is not an expensive perk, but a must have. It’s ‘table stakes’ if you want to lift the mood and get your delegates thinking their best, most innovative thoughts. Here are 10 Food for Thought Requests.

At Eatiful, we believe real change doesn’t happen through restriction, rules, or diets—it happens when you slow down and reconnect with yourself. Take our slow eating challenge and learn to slow your eating and adopt mindful eating practices at your next meal.

At Eatiful we believe the key to successful long term weight loss is through changing how you eat, and that slow and mindful eating practices can help you enjoy food more while you lose weight.

We have embarked on a study with Liverpool John Moores University to test these theories and will present preliminary findings at The European Congress on Obesity 2025.

Most commentators cite weight loss medication as the death knell for WW, but what if the end for WW was determined long before GLP-1s hit the market and was as much to do with consumer health trends? Consumers want food freedom, not restrictive and opaque points based systems.

Eatiful research surveying people who would like to lose weight showed that 82% of people put weight back on after stopping a diet. Diets are unpleasant and unsustainable. We take a look at why.

Where did the “95% Dieters Regain the Weight” stat come from?
This widely quoted figure is based on a 1959 study of just 100 people on a restrictive diet and yet this is the stat we see so often.

Let’s explore what qualifies someone to give weight loss advice. I don’t believe it’s just about qualifications, credentials, or scientific theory. Personal experience matters more than we give it credit for. In fact, I think it’s paramount.

Eatiful for iPhone is now available in Australia, Canada, India, New Zealand, United Kingdom and United States. So if you'd like to try mindful eating for enjoyable weight loss - download the app today.

Applications are now open for our Mindful Eating study in conjunction with Liverpool John Moores University. Join the 12 week study, eat mindfully and help us transform how we think about weight loss and obesity care.

Many of us have good intentions, yet most give up their New Year’s Resolutions by January 17th. By then, they’re fed up of the January blues and found restrictive diets too hard. Most people find weight loss hard, yet so many of us embark on a weight loss program in January. So why is losing weight in January so difficult?

Every year, 27% of British adults make New Year’s resolutions. 60% aim to improve their health, lose weight, or eat more healthily. Sadly though, 62% of people make the same weight loss resolution every year, clearly showing that these resolutions don’t work. Worse still, 47% of those who want to lose weight believe they’ll regain it, even before they’ve started!